Glossary of blocked and restricted casino traffic terms

Visitors from countries where a casino holds no licence. They can reach the site but can't register or deposit.

Visitors who can't deposit with what a casino offers, for example because a processor declines their country, card type or currency, or because the casino doesn't support their local payment method.

Using a visitor's location to stop them reaching a site or a product. Regulators sometimes require it. It prevents access, but it doesn't earn anything.

A country where a regulator licenses online casino operators, and where an operator needs that country's licence to take its players. See the market guides.

The share of a market's gambling that goes through licensed operators rather than unlicensed ones. Some regulators, such as Sweden's Spelinspektionen, publish reports on it.

A tool that lets a player bar themselves from gambling, for a set period or until further notice. Several markets run a national register, for example Spelpaus in Sweden, ROFUS in Denmark and Cruks in the Netherlands.

The identity and age checks an operator carries out before a player can deposit or withdraw.

A fixed fee paid for each player sent to a casino. What counts as a player, such as a registration or a first deposit, is set in each agreement. Adboundary pays partners a fixed fee (CPA) for each player they send.

A player's first deposit at a casino. It is a common trigger for acquisition fees, though agreements differ.

A casino on the Adboundary network. A partner can send visitors it can't convert and receive visitors from other partners.

Adboundary's check of a partner casino's licence before it can receive traffic. See licensing and player protection.

A way to embed one web page inside another. Adboundary embeds on a partner's site with an iframe, so no code is needed.